As one of the most popular social media platforms, Instagram offers a great opportunity for businesses to connect with potential customers and promote their brand. However, with over 800 million active users, standing out can be a challenge. One way to cut through the noise is through influencer marketing – working with Instagram users who […]
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All marketers may have differences in strategy or approach but they all agree on one thing; Content is king. We all consume a massive amount of information on a daily basis in this digital era. To make sure a brand stands out to consumers like us, digital marketers and creative experts have to craft their
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Initially, social media was only used for communication. Through time, it grew into a massive platform and became a major part of our daily lives. Businesses are also using social media to interact with their customers and potential clients, as well as to communicate about their brands. Businesses of all sizes can benefit from social
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Whether you are a small or medium sized business (SME), paid advertising should be something to consider as part of your marketing strategy. Paid advertising can be an effective way to reach new customers, generate leads and grow your business. Here are seven reasons why paid advertising could be a good investment for your SME
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