There are more ads appearing across Instagram’s app, including in Explore feeds and account profiles. In addition to public profiles and the Discover tab, Instagram is surfacing adverts in additional locations. Advertisements featuring augmented reality (AR) and multi-advertisers are also being updated. As a final bonus, Instagram is offering free music for advertisers to use with their Reels ads. In this blog, you’ll find all the details on Instagram’s newest updates. Let’s begin!

Instagram Ads- Latest Updates

Instagram is testing ads in user profiles, though only select creators will see any revenue from it.  The new ads will show up as Stories at the top of profiles, and they’ll be skippable just like any other Story ad.

This is a significant change for Instagram, which has long been an ad-free experience outside of the main feed. It’s also a potential revenue boost for creators, who will now be able to make money from ads that appear on their profile.

The move comes as Instagram is under pressure to show advertisers more ways to reach users, and it also follows Facebook’s recent introduction of ad breaks for video creators.

Multi-Advertiser AR Ads

Instagram is also testing a new format for AR ads that features multiple brands. The new ads will let users try on products from multiple brands in a single session.

This is a departure from the traditional AR ad format, which typically features a single brand. The new format could be appealing to advertisers because it offers more exposure to potential customers.

It’s also worth noting that Instagram is not the only platform testing multi-advertiser AR ads. Snapchat has also tested a similar format with its own AR ads.

Free Music For Reels Ads

Instagram is offering free music to advertisers who want to use it in their Reels ads. The new feature will let advertisers select from a library of songs to use in their videos.

This is a significant update for Reels, which has been struggling to gain traction since its launch. The new music feature could make Reels more appealing to advertisers, who will now have an easy way to add music to their videos.

This is a departure from the traditional AR ad format, which typically features a single brand. The new format could be appealing to advertisers because it offers more exposure to potential customers.

It’s also worth noting that Instagram is not the only platform testing multi-advertiser AR ads. Snapchat has also tested a similar format with its own AR ads.

Ads in Explore Home and Profile Feed

Instagram is introducing Explore ads, which will appear in the home feed and profile pages of users who don’t follow the advertiser.

The new ads will be targeted to users based on their interests, and they’ll be clearly labeled as “sponsored.”

This is a major change for Instagram, which has traditionally been an ad-free experience. The new ads will be a potential revenue boost for the company, and they could also help advertisers reach a wider audience.

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