by YourBiz | Oct 4, 2022 | Marketing
As a small business, you may be wondering how to get started with local online marketing. After all, large businesses have entire teams devoted to this task, and their strategies can seem out of reach for smaller companies with limited resources. But...
by YourBiz | Oct 2, 2022 | Marketing
There are many online marketing channels that businesses can utilize to reach their target audience. These include, but are not limited to, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. ...
by YourBiz | Oct 2, 2022 | Marketing
When it comes to marketing on Facebook, small businesses can find it very overwhelming at first. As the world’s largest social network, Facebook has always emphasized its ability to help small businesses. They break down their help for small businesses into...
by YourBiz | Oct 2, 2022 | Marketing
User experience is the key to digital marketing success. By definition, user experience (UX) is “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”. In other words, it’s how your...
by YourBiz | Oct 2, 2022 | Marketing
PPC stands for pay-per-click, and it’s a type of digital marketing where advertisers pay a fee each time one of their ads is clicked. It’s a way to buy visits to your site, rather than earning them organically through SEO or other types of marketing. PPC can be a very...
by YourBiz | Sep 28, 2022 | Marketing
As the world of online advertising continues to grow, it’s becoming more and more important for businesses to have a solid PPC strategy in place. Not only does this help ensure that you’re getting the most bang for your buck when it comes to your ad spend, but it can...