There are many online marketing channels that businesses can utilize to reach their target audience. These include, but are not limited to, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing.   Businesses should consider which online marketing channels will be most effective for...

When it comes to marketing on Facebook, small businesses can find it very overwhelming at first. As the world's largest social network, Facebook has always emphasized its ability to help small businesses. They break down their help for small businesses into three creative methods: The internet allows you to find new customers, find your existing...

User experience is the key to digital marketing success. By definition, user experience (UX) is "a person's perceptions and responses that result from the use or anticipated use of a product, system or service". In other words, it's how your customers feel about using your product or service.   A good user experience is essential to the...

PPC stands for pay-per-click, and it’s a type of digital marketing where advertisers pay a fee each time one of their ads is clicked. It’s a way to buy visits to your site, rather than earning them organically through SEO or other types of marketing. PPC can be a very effective way to drive traffic to your site and generate leads or sales. PPC is...

As the world of online advertising continues to grow, it’s becoming more and more important for businesses to have a solid PPC strategy in place. Not only does this help ensure that you’re getting the most bang for your buck when it comes to your ad spend, but it can also help you better target potential customers and generate leads.If you’re not...